Roots Run Deep

Roots Run Deep is JUMANA LABEL’s FW25 capsule, a body of work carrying Levant heritage into contemporary design. Each piece draws from deeply rooted elements of Palestinian and Levant identity, olive trees, keffiyeh patterns, ancestral florals, reinterpreted through refined knitwear and tailored silhouettes.

Balancing cultural storytelling with wearability, the capsule offers everyday staples alongside elevated designs that transition seamlessly from daily life to more dressed-up contexts. Launching October 14th.